
Opleiding: Professional MBA with specialization options
Learning purpose
In the course of the part-time Professional MBA with specialization options, participants gain profound insights into both general management and a specific field or industry.
During this program, participants master the “Business Core” focusing on core business and management knowledge, techniques and leadership, while ensuring a maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.
Business Core
During the Business Core part participants focus on comprehensive business, management and leadership knowledge and techniques, while addressing fundamental areas such as:
- Managing People
- Managing Organizations
- Competitive Analysis and Strategy
- Data Analysis and Decision Making
- Financial Reporting
- Financial Management
- Operations Management
- Controlling
- Marketing Management
- Global Markets
- Information Systems Management
- Managerial Economics
- Entrepreneurship and Innovation
- Leadership
- Ethics and Corporate Social Responsibility
Graduation variants
Specializations
During the Specialization part participants may select one out of 10 specializations. The specialization modules allow participants to gain profound knowledge, competency and expertise in the chosen area (function or industry). The following specializations are offered:
- Energy Management
- Entrepreneurship & Innovation
- Finance
- Health Care Management
- Marketing & Sales
- Project & Process Management (Bucharest)
- Project & Process Management (Vienna)
- Public Auditing
- Social Managemen
- Strategy & Controlling
- Tourism Management
Programme
The Professional MBA consists of consecutive modules. Each module has a three-tier structure: Pre-Module, Core-Module and Post-Module.
Pre-Module (e-learning, 2 weeks)
Preparation of the topic:
- Readings
- Case studies
- Presentations
- Other
Core-Module (In-Class, 4-6 days)
In-class time:
- Benchmarking sessions
- Individual and group presentations
- Individual and/or group case work
- Breakout sessions
- Case discussions
- Lecture sessions
- Other
Post-Module (e-learning, 2 weeks)
Application of newly gained knowledge:
- Evaluate theories
- Case studies
- Conduct papers
- Other
Entry Requirements
The minimum requirements for admission to a program are a first university degree (equivalent to a bachelor’s degree) and significant professional experience (min. 3 years for Professional MBA). For all programs that are held in English, excellent verbal and written English is absolutely necessary. After providing the completed application, potential candidates will be invited to a personal interview with the academic director of the program.
Professional perspective and employment market
Flexible Format
The modular structure of the Professional MBA, with a limited number of days off-the-job, allows executives to participate in a world-class MBA program while developing their individual professional careers.
Strong Link to the Economy
All specializations have been designed with the demands of current business practices in mind. Moreover, they prepare participants for future challenges and help their companies survive in highly unpredictable global business environments. To this end, curricula have been developed by academic faculty in close co-operation with specialists and top executives from the corporate world.
Added Value for Employers
The value of recruiting and retaining top talent is key for truly forward-thinking companies. Supporting their managers in pursuing a Professional MBA at the WU Executive Academy is rewarded by highly motivated talent who bring the full force of their knowledge and abilities to bear on behalf of the employer’s goals for the future.

