Vergelijkbare opleidingen
Opleiding: Professional MBA Entrepreneurship & Innovation
Learning purpose
Conducting business in an entrepreneurial way and having the capacity for innovation are the most important competitive factors in many sectors. Today, the existing economic structures are altered through innovation. Companies failing to rise to this challenge disappear from the market place. The ability to seize entrepreneurial opportunities will become a key qualification for executives and managers. The specialization in Entrepreneurship & Innovation communicates the appropriate skills and techniques teaching entrepreneurial thinking and acting. It is particularly at the interface between economics and technology that there lies a great deal of unexplored potential.
Target audience
- Executives, who have positioned themselves as innovation leaders, or who wish to do so in the future
- Engineers, scientists and specialists in product marketing or product controlling with managerial experience
- High-potentials aiming at preparing themselves for an innovation-orientated managerial function
- Aspiring and current entrepreneurs with a technological background
Programme
Structure
In the course of the part-time Professional MBA with specialization options, participants gain profound insights into core business subjects and a specific field or industry.
During the program, participants master the “Business Core” focusing on core business and management knowledge, techniques and leadership, while ensuring a maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.
Curriculum:
Business Core
- Managing People
- Managing Organizations
- Competitive Analysis and Strategy
- Data Analysis and Decision Making
- Financial Reporting
- Financial Management
- Operations Management
- Controlling
- Marketing Management
- Global Markets
- Information Systems Management
- Managerial Economics
- Entrepreneurship and Innovation
- Leadership
- Ethics and Corporate Social Responsibility
Specialization
Sources of Innovation
Identification of potential sources of innovations and ideas for
future products. Introduction to internal and external (“open innovation”)
sources of innovation. State-of-the-art methods to
systematically identify and evaluate ideas and concepts for
commercially successful innovations.
Strategies of Innovation
Transparent innovation strategy focusing on systematic integration
of aspects such as corporate foresight, identification of
promising market applications of new technologies, timing and
uncertainty in the innovation process. Key topics include technology
analysis, co-operation and strategic partnering, technology
acquisition, intellectual property rights when developing professional
business models.
Marketing of Innovation
Innovation as strategic imperative for companies in global competition by adjusting and adapting to heterogeneous markets. Challenges for innovative companies in dynamic markets, increasing heterogenity of demand and rapid change of preferences. Successful aligning of research, design and marketing with current and potential customers.
Organization of Innovation
Identification and analysis of all key dimensions of sustainable
innovation capability within an organization: General business
processes and practices, innovation methodologies and tools,
different mindsets and norms driving people in a corporate
setting and organizational structures enabling collaboration
across functional lines.
Financing and Controlling of Innovation
Financing and controlling as the backbone of innovation processes. Venture capital applications including various instruments, techniques and approaches for successful management control of innovation processes, specific application fields and impacts.
Entrepreneurial Leadership
Effective business plan development focusing on various aspects of strategy, marketing, organization, financing, and staffing of the entrepreneurial endeavor. New venture creation in high-tech international companies and SME-start-ups.
Master Thesis
Entry Requirements
Application Requirements
To apply for the Professional MBA, you must meet the following requirements:
-
Undergraduate degree, equivalent to a bachelor degree
-
Minimum of three years of relevant work experience
-
Proficiency of written and spoken English
-
Completed application forms
-
Curriculum Vitae
-
Two letters of recommendation
Each Professional MBA participant is expected to have a personal computer and be familiar with MS Office software.
Admission Criteria
Students’ diversity is essential for the quality of the Professional MBA Program. Therefore, we carefully select all our MBA participants considering cultural and academic background, skills and work experience.
Examples of important criteria are:
-
Solid career progression
-
Management and leadership skills
-
Ability to commit to a challenging program
-
Interpersonal and communication skills
-
A clear career vision
-
Ambition and drive
The structure of the program and close collaboration in study groups encourages long-lasting business contacts and friendships.
Opleiding kerngegevens
“Innovation is an all-important subject in today’s corporate world where a company’s innovative strength is a decisive competitive factor. The Professional MBA in Entrepreneurship & Innovation helps mastering these challenges already during the training and prepares me for future management functions. Also, the field studies I have joined in addition to working in multinational teams were an eye-opener – you really get an understanding of what global economy means for all of us.”
ŠKODA AUTO a.s.
“Innovation means turning a creative new idea into a product or service that succeeds in the market. Therefore, successful innovation management requires technological excellence combined with profound business knowledge and entrepreneurial thinking. In our knowledge-based society, this combination is key to sustainable economic development. Creativity and the courage to break new ground must become an integral part of the corporate culture. This specialization, a joint venture of technological excellence and business competencies, offers a one-of-a-kind executive education in this area.”