Courses from SDA Bocconi School of Management:
- Executive Master in Marketing & Sales
- Executive Master in Strategic Human Resource Management
- Global Executive MBA
SDA Bocconi School of Management
Global Executive MBA
Opleiding: Executive Master in Marketing & Sales
Learning purpose
EMMS is the only Executive Master in Marketing & Sales offered by two of the most prestigious European business schools: SDA Bocconi in Italy and ESADE in Spain.
EMMS students will gain deeper knowledge of the marketing and sales fields, will boost their skills and self confidence and grow fast both as persons and professionals.
The Executive Master in Marketing & Sales is ideal for energetic, forward-looking marketing manager or sales manager with ample years of work experience and graduated some years ago.
EMMS offers the opportunity to study in Milano, Madrid and Barcelona for a 14-months International experience. The master offers unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning. Residential modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain.
Programme
Module 1. January - March 2013
Fundamental 1
Marketing Management
Sales Management
Channel Management
Residency module: 14th - 19th January 2013 (Milano)
Distance Learning: 21st January - 9th March 2013 (online)
Module 2. March - May 2013
Fundamental 2
Marketing Research
Brand Management
Going to the Market
Residency module: 11th - 16th March 2013 (Barcelona)
Distance Learning: 18th March - 11th May 2013 (online)
Module 3. May - July 2013
Extracting Value from the Customer
Price Strategy and Management
Culture and Anthropology
Strategic Marketing
Residency module: 13th - 18th May 2013 (Milano)
Distance Learning: 20th May - 6th July 2013 (online)
Module 4. July - September 2013
Relating to the Customer
International Marketing management
Finance for Marketing & Sales
Integrated Marketing Communication
Residency module: 8th - 13th July 2013 (Barcelona)
Distance Learning: 15th July - 14th September 2013 (online)
Summer Break: 5th - 18th August 2013
Module 5. September - November 2013
Going to the Customer
Digital Enablers
F2F Workshop: Negotiation Skills
CRM and Business Intelligence
F2F Workshop: Making Marketing & Sales work
Residency module: 16th - 21st September 2013 (Madrid)
Distance Learning: 23rd September - 9th November 2013 (online)
Module 6. November 2013 - January 2014
Innovating for the Customer
Marketing Creativity and Innovation
Sales Management (Advanced)
Residency module: 11th - 15th November 2013 (Milano)
Distance Learning: 18th November 2013 - 18th January 2014 (online)
Winter Break: 22nd December 2013 - 1st January 2014
Module 7. 19th - 21st February 2014 (Barcelona)
Graduation
F2F Workshop: Communication Skills
New Trends in Marketing
Top Manager Address
Business project presentation
Graduation Ceremony
Entry Requirements
• about 5 years of work experience
• minimum age 25 years
• University or bachelor degree
• TOEFL or equivalent English proficiency test
Opleiding kerngegevens
