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Master Program: Master in Fasion, Experience & Design Management

Learning purpose

MAFED mission is to educate young multi-disciplined professionals for managerial roles within companies based on fashion and luxury, as well as providing a unique learning experience.

The program objectives are:

• to educate about the culture of result oriented creativity;
  to expose to the variety and complexity of the fashion and design based industries through guest speakers, company visits and field projects;
  to train international students about coping with the ongoing process of globalization of the industry;
  to provide tools for managing successfully symbol-intensive companies, through the tangible preservation of the intangible capital.

 

 

Target audience

• You want to take on a managerial role in fashion, luxury or design-based companies
• You need a hands-on learning experience, just where things happen
• This requires a consistently specialised educational achievement 
• You choose a recognized International Master, a high-ranking Business School

 

Programme

A 12-month full-time and full-immersion international Program aimed at the culture of result oriented creativity, which implies coping with the unlimited imagination of creative people, your awareness of the beautiful and original, and the constraints of timing and the fickleness of consumers.
As a future manager in the fashion, luxury and design-based industries, Milan gives you better opportunities in these industrial fields than anywhere else.
Please consider the following key points about MAFED: 

• Held in Milan, the well-known international capital of fashion and design; 
• Targeted to international graduate students with backgrounds in management or in humanities; 
• An exclusive faculty made up of academics, industry experts and professionals from leading fashion, design and experience-based companies; 
• The support of the relevant international partnerships and networks established by SDA Bocconi in the fashion, luxury and design-based industries;
• A variety of teaching methods: case studies, company visits, guest speakers, role playing; 
• Team and individual projects in leading Italian and international fashion, luxury and design-based companies; 
• Extra-curricular activities, including an Italian language course. 

 

Program Structure

 

The structure is strongly cross-disciplinary. SDA Bocconi's strong partnership with business communities ensures the perfect blend of art, craft and science that is the essence of fashion and design.
The MAFED program consists of: general management courses, specialized courses on Fashion, Design & Experience Management, field projects and advanced seminars. Students without a business background may attend pre-courses before the beginning of the program.
Completing the course students will possess a solid understanding of business and marketing planning and control tools being able to apply advanced product, brand, retail management techniques within a fast-moving and global business environment.

Pre-courses
For those who do not have a business background the Master starts in November: with Pre-courses, establishing and creating a common managerial platform among participants.

Business Administration
Accounting and Control System Management
Quantitative Methods
All partecipants, including those who did not attend Pre-courses, are required to take the Pre-courses exams at the beginning of the Program.

General Management
From January on, Courses in General Management allow participants to acquire methodological tools, providing an in-depth understanding of the key concepts which every professional should be familiar with in order to manage a company, with a specific focus to fashion and design based companies.

Accounting & Management Control Systems
Marketing Management
Corporate Finance
Business Policy
Data Analysis for Marketing Research
Organization Design and Human Resources Management
Business Plan
 
Specialized courses: Fashion, Design & Experience Management (January - November)
Specialized courses provide an in-depth understanding of the key managerial processes in fashion and design based companies as well as in those where the purchasing behaviour depends on the value of the experience.

History and Industry Analysis
Management in Symbol Intensive Companies
Management in Design-Based Companies
Product Design in Fashion
Operations & Supply Chain Management
Sales & Retail Management
International Business
Technology Strategy of the Fashion Industry
Communication Management
Management of Creativity
Advanced Brand Management
Advanced Retail Management
    
Field Projects June - November
Starting from June participants are asked to apply theories learned in class into real life. In company group projects cover several corporate aspects and functions (brand positioning, pricing, entry into new markets, etc.).

    
Seminars
Seminars allow participants to deepen advanced topics and learn state of the art methodologies and tools to deal with them.

The Italian and the French system in comparison
Customer Relationship Management
Semiotics
Media Analysis
Monitor (Financial Communication)
Licensing Management
Competing Successfully in Jewellery and Watch Industries

 

Entry Requirements

Admissions Requirements 

• Degree in any discipline
• 2 years of work experience 
• TOEFL or IELTS
• Knowledge of Italian (recommended) 

 

Professional perspective and employment market

After MAFED, our alumni have been able to attain managerial positions in some of the most important fashion and design companies world-wide.

 

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