Courses from SDA Bocconi School of Management:
- Executive Master in Marketing & Sales
- Executive Master in Strategic Human Resource Management
- Global Executive MBA
SDA Bocconi School of Management
Global Executive MBA
Opleiding: Executive Master in Marketing & Sales
Learning purpose
EMMS is the only Executive Master in Marketing & Sales offered by two of the most prestigious European business schools: SDA Bocconi in Italy and ESADE in Spain.
EMMS students will gain deeper knowledge of the marketing and sales fields, will boost their skills and self confidence and grow fast both as persons and professionals.
The Executive Master in Marketing & Sales is ideal for energetic, forward-looking marketing manager or sales manager with ample years of work experience and graduated some years ago.
EMMS offers the opportunity to study in Milano, Madrid and Barcelona for a 14-months International experience. The master offers unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning. Residential modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain.
Programme
Module 1. January - March 2012
Fundamental 1
Marketing Management
Sales Management
Digital Marketing
Residency module: 16th - 21st January 2012 (Milan)
Distance Learning: 23rd January - 3rd March 2012 (online)
Module 2. March - May 2012
Fundamental 2
Marketing Research
Brand Management
Going to the Market
Residency module: 5th - 10th March 2012 (Barcelona)
Distance Learning: 12th March - 12th May 2012 (online)
Module 3. May - July 2012
Extracting Value from the Customer
Channel Management
Finance for Marketing
Pricing & Value Management
Residency module: 14th - 19th May 2012 (Milan)
Distance Learning: 21st May - 7th July 2012 (online)
Module 4. July - September 2012
Relating to the Customer
Strategic Marketing & Business Intelligence
CRM: Trust and Loyalty Management
Residency module: 9th - 13th July 2012 (Barcelona)
Distance Learning: 16th July - 15th September 2012 (online)
Summer Break: 6th - 19th August 2012
Module 5. September - November 2012
Going to the Customer
Integrated Marketing Communication
International Marketing Management
Sales Management (advanced)
Residency module: 17th - 22nd September 2012 (Madrid)
Distance Learning: 24th September - 10th November 2012 (online)
Module 6. November - January 2012
Innovating for the Customer
Marketing of innovations
Creativity & Product Design Development
Business Projects
Residency module: 12th - 16th November 2012 (Milan)
Distance Learning: 19th November 2012 - 19th January 2013 (online)
Winter Break: 23rd December 2012 - 1st January 2013
Module 7. 20th - 22nd February 2013 (Barcelona)
Graduation
Business Project Presentation
Soft Skills Training
New Trends in Marketing
Awarding of Degrees
Entry Requirements
• about 5 years of work experience
• minimum age 25 years
• University or bachelor degree
• TOEFL or equivalent English proficiency test
Opleiding kerngegevens
