Courses from Rotterdam School of Management, Executive Education:
- Advanced Reputation Management
- Brand Strategy
- Building Bridges with Chinese Business
- Business Model Innovation
- Business Valuation
- Corporate Communication Summer Course
- Corporate Finance in Practice - valuation using spreadsheets
- Diploma Programma voor non-profit organisaties
- Diploma Programme in Business Management and Leadership
- Effective Negotiating Skills
- Erasmus Executive Programme in Strategic Management
- Essentials of Leadership
- Essentials of Marketing
- Essentials of Strategy
- Finance for Non-Financial Managers
- HR Effectiveness
- Inspirerend Leiderschap
- International Standardisation
- Leadership of Professional Service Firms
- Managing Technology for Innovation
- Masterclass Duurzaam Cultureel Ondernemerschap
- Online Marketing Strategy
- Organisational Identity
- Sales and Operations Planning
- Sales Leadership Diploma Programma
- Strategic Account Management
- Strategic Marketing
- Strategy Consultant's Approach to Problem Solving
- The Art of Project Management
Rotterdam School of Management, Executive Education
Rotterdam School of Management, Erasmus University (Executive)
Opleiding: Strategic Marketing
Learning purpose
Strategic Marketing
Building Marketing Strategies for Sustainable Growth in Today’s Networked Markets
This programme gives you a grounding in the fundamentals of marketing strategy to enable you to succeed in today’s intensely competitive market. You will learn to design marketing strategies that create real customer value and that capitalise on your organisation’s strengths and market opportunities. Through lectures, discussions, real life case studies, and exercises you will build the blocks of effective and sustainable marketing strategies. Special emphasis will be given to the role of new technologies, social media, and word-of-mouth.
You will gain:
- The practical skills to develop a framework for building effective marketing strategies;
- Hands-on experience in performing a marketing audit and capturing the value and insights offered by social media;
- Improved knowledge in maximising customer equity;
- A better understanding of how to generate growth options;
- The ability to build and leverage brand equity and make tradeoffs in managing brand portfolios;
- The practical skills to design and manage market-based multichannel systems;
- The tools to develop revenue models that create economic value.
Target audience
For Who
All those who wish to develop a marketing mentality so that they can interact more effectively with markets and marketing colleagues.
This may include:
- Product and brand managers;
- Vice presidents of marketing/sales;
- Marketing managers;
- General managers who have marketing responsibilities.
Opleiding kerngegevens
