Courses from Rotterdam School of Management, Executive Education:
- Advanced Reputation Management
- Brand Strategy
- Building Bridges with Chinese Business
- Business Model Innovation
- Business Valuation
- Corporate Communication Summer Course
- Corporate Finance in Practice - valuation using spreadsheets
- Diploma Programma voor non-profit organisaties
- Diploma Programme in Business Management and Leadership
- Effective Negotiating Skills
- Erasmus Executive Programme in Strategic Management
- Essentials of Leadership
- Essentials of Marketing
- Essentials of Strategy
- Finance for Non-Financial Managers
- HR Effectiveness
- Inspirerend Leiderschap
- International Standardisation
- Leadership of Professional Service Firms
- Managing Technology for Innovation
- Masterclass Duurzaam Cultureel Ondernemerschap
- Online Marketing Strategy
- Organisational Identity
- Sales and Operations Planning
- Sales Leadership Diploma Programma
- Strategic Account Management
- Strategic Marketing
- Strategy Consultant's Approach to Problem Solving
- The Art of Project Management
Rotterdam School of Management, Executive Education
Rotterdam School of Management, Erasmus University (Executive)
Opleiding: Organisational Identity
Learning purpose
The importance of paying attention to organizational identity.
Companies regularly launch strategic changes in direction and structure to cope with the need for heightened competitiveness. When companies embark on such radical changes, whether they are prompted by new CEO appointments or by related diversifications, mergers, asset sell-offs, or global expansion, managers are generally confronted with questions of organizational ‘identity’ and ‘identification’ –questions that require addressing ‘who we are’, ‘what we stand for’, ‘what is our core purpose’, ‘what does it mean to be involved in this company’. Answers to these questions are fundamental to corporate communication and reputation management. This course provides insight in how to identify and organize the organizational identity towards the intended strategy.
The core issues in this course are:
- Organisational identity: the concept and its measurement;
- Strengthening employees’ identification with their organisation through the organisational identity;
- Managing multiple organisational identities in the organisation;
- Identity Expressions: development of a corporate story, ‘identity claims’ etc;
- Showing the importance of a professional organisational identity programme during strategic change.
Opleiding kerngegevens
