Courses from Rotterdam School of Management, Executive Education:
- Advanced Reputation Management
- Brand Strategy
- Building Bridges with Chinese Business
- Business Model Innovation
- Business Valuation
- Corporate Communication Summer Course
- Corporate Finance in Practice - valuation using spreadsheets
- Diploma Programma voor non-profit organisaties
- Diploma Programme in Business Management and Leadership
- Effective Negotiating Skills
- Erasmus Executive Programme in Strategic Management
- Essentials of Leadership
- Essentials of Marketing
- Essentials of Strategy
- Finance for Non-Financial Managers
- HR Effectiveness
- Inspirerend Leiderschap
- International Standardisation
- Leadership of Professional Service Firms
- Managing Technology for Innovation
- Masterclass Duurzaam Cultureel Ondernemerschap
- Online Marketing Strategy
- Organisational Identity
- Sales and Operations Planning
- Sales Leadership Diploma Programma
- Strategic Account Management
- Strategic Marketing
- Strategy Consultant's Approach to Problem Solving
- The Art of Project Management
Rotterdam School of Management, Executive Education
Rotterdam School of Management, Erasmus University (Executive)
Opleiding: Online Marketing Strategy
Learning purpose
This three day programme focuses on the structural development and influence of digital technology on consumers and marketing. During this programme the following will be discussed:
- how to develop and apply the digital technology in your marketing in a consistent and profitable way
- how to embed the internet within your multichannel organisation
- how to apply the technology to develop new propositions and new business models.
Target audience
Professionals responsible for the development and application of digital technology as well as marketing.
Programme
The participants will gain:
- Understanding of socio-cultural and technological trends that emerge out of the growth of digital technology;
- Insights into the applications of the Internet for attracting and persuading prospective clients, closing deals and client servicing through specific channels, and developing new service propositions and business models;
- Insights into how to formulate an online marketing strategy;
- Insights into how to embed internet between other (communication) channels;
- Insights into how to develop new propositions with this technology and how to change business models;
- A roadmap tailor-made to facilitate formulating your own marketing strategy.
Opleiding kerngegevens
