Courses from Rotterdam School of Management, Executive Education:
- Advanced Reputation Management
- Brand Strategy
- Building Bridges with Chinese Business
- Business Model Innovation
- Business Valuation
- Corporate Communication Summer Course
- Corporate Finance in Practice - valuation using spreadsheets
- Diploma Programma voor non-profit organisaties
- Diploma Programme in Business Management and Leadership
- Effective Negotiating Skills
- Erasmus Executive Programme in Strategic Management
- Essentials of Leadership
- Essentials of Marketing
- Essentials of Strategy
- Finance for Non-Financial Managers
- HR Effectiveness
- Inspirerend Leiderschap
- International Standardisation
- Leadership of Professional Service Firms
- Managing Technology for Innovation
- Masterclass Duurzaam Cultureel Ondernemerschap
- Online Marketing Strategy
- Organisational Identity
- Sales and Operations Planning
- Sales Leadership Diploma Programma
- Strategic Account Management
- Strategic Marketing
- Strategy Consultant's Approach to Problem Solving
- The Art of Project Management
Rotterdam School of Management, Executive Education
Rotterdam School of Management, Erasmus University (Executive)
Opleiding: Essentials of Strategy
Learning purpose
This two day programme has been created to equip you with a thorough understanding of strategy and the analytical and conceptual skills necessary for gaining strategic advantage and contributing to the success of your company. You will get to grips with the basic elements of strategy, tackle contemporary business challenges, learn to recognise the potential for competitive advantage, and make your input relevant, valuable, and integral to your company’s strategy.
Participants in 'Essentials of Strategy’ will:
- Develop state-of-the-art knowledge in the basics of strategy
- Acquire skills to analyse industries and the competition, and their effect on company strategy
- Broaden their understanding of how to identify and create competencies and capabilities
- Augment insights on how to effectively organise strategy
- Develop analytical skills to (re)formulate and (re)conceptualise strategies
- Enhance their ability to develop the building blocks necessary for creating successful strategies
- Devise an action plan tailored to their personal business challenges.
Target audience
- Manager new business development
- Strategy analyst
- Alliance / Acquisition manager
- Technical or functional manager who aspires to a senior management position
Programme
Day 1
Morning:
What is strategy? The fundamentals
Afternoon:
The organisation and value chain
Assessing the organisation’s strengths
Evening:
Alignment activity systems
Day 2
Morning:
Making it happen: Growth
Afternoon:
External opportunities: the role of alliances and aquisitions.
Opleiding kerngegevens
