Courses from Rotterdam School of Management, Executive Education:
- Advanced Reputation Management
- Brand Strategy
- Building Bridges with Chinese Business
- Business Model Innovation
- Business Valuation
- Corporate Communication Summer Course
- Corporate Finance in Practice - valuation using spreadsheets
- Diploma Programma voor non-profit organisaties
- Diploma Programme in Business Management and Leadership
- Effective Negotiating Skills
- Erasmus Executive Programme in Strategic Management
- Essentials of Leadership
- Essentials of Marketing
- Essentials of Strategy
- Finance for Non-Financial Managers
- HR Effectiveness
- Inspirerend Leiderschap
- International Standardisation
- Leadership of Professional Service Firms
- Managing Technology for Innovation
- Masterclass Duurzaam Cultureel Ondernemerschap
- Online Marketing Strategy
- Organisational Identity
- Sales and Operations Planning
- Sales Leadership Diploma Programma
- Strategic Account Management
- Strategic Marketing
- Strategy Consultant's Approach to Problem Solving
- The Art of Project Management
Rotterdam School of Management, Executive Education
Rotterdam School of Management, Erasmus University (Executive)
Opleiding: Essentials of Marketing
Learning purpose
This programme provides you with a comprehensive understanding of the basic concepts and practices of modern marketing. In two intensive days you will understand and apply the basic techniques of marketing, including branding, positioning, promotion, segmenting and targeting customers. The programme deals with consumer as well as business-to-business issues.
Participants in ‘Essentials of Marketing’ will:
- Understand the decision making process and the role of marketing throughout the organisation
- Understand their customers and competitors better
- Understand the impact of the external environment on an organisation
- Understand how to recognise and maintain stakeholder relationships
- Write a marketing plan for their business/organisation.
Target audience
- Managers newly appointed to a marketing function
- Professionals who need an overall picture of the marketing function
- Non-commercial professionals who want to move to a commercial function.
Programme
Day 1
Morning:
Principles of Marketing & Market Orientation
Creating Value
Segmentation & Targeting
Afternoon:
Positioning
Strategic Brand Management
Evening:
Writing the Marketing Plan
Day 2
Morning:
Pricing Tools & Strategies
Customer Relationship Management
Afternoon:
Promotion: Advertising & eMarketing
Opleiding kerngegevens
