Courses from Rotterdam School of Management, Executive Education:
- Advanced Reputation Management
- Brand Strategy
- Building Bridges with Chinese Business
- Business Model Innovation
- Business Valuation
- Corporate Communication Summer Course
- Corporate Finance in Practice - valuation using spreadsheets
- Diploma Programma voor non-profit organisaties
- Diploma Programme in Business Management and Leadership
- Effective Negotiating Skills
- Erasmus Executive Programme in Strategic Management
- Essentials of Leadership
- Essentials of Marketing
- Essentials of Strategy
- Finance for Non-Financial Managers
- HR Effectiveness
- Inspirerend Leiderschap
- International Standardisation
- Leadership of Professional Service Firms
- Managing Technology for Innovation
- Masterclass Duurzaam Cultureel Ondernemerschap
- Online Marketing Strategy
- Organisational Identity
- Sales and Operations Planning
- Sales Leadership Diploma Programma
- Strategic Account Management
- Strategic Marketing
- Strategy Consultant's Approach to Problem Solving
- The Art of Project Management
Rotterdam School of Management, Executive Education
Rotterdam School of Management, Erasmus University (Executive)
Opleiding: Business Model Innovation
Learning purpose
The three day Business Model Innovation programme will give you the understanding, knowledge, and practical skills for building innovation into your organisation. The key message: Innovation no longer comes from within a company, but through collaborative, 'open' efforts and partnerships. Fresh tools such as 'crowd sourcing' and 'consumer activism' can help your company to develop new ideas, new features – and also new channels, new usability, new pricing models and consequently, new and innovative ways of doing business.
Participants in 'Business Model Innovation' will:
- Receive the latest thinking on Open Innovation
- Develop practical insight in applying open innovation in their organisation
- Get the chance to explore how to work more effectively with suppliers and customers to speed up the innovation process and make it more reliable, more effective and less costly
- Benchmark against international 'good practice' examples
- Get the opportunity to receive expert feedback from Harry Barkema.
Work on your own business issues
This highly interactive course combines short lectures with case discussions, brief assignments and plenary discussions. Prior to the course you will be given the opportunity to send us your business case and any specific questions you have, which you will have the opportunity to discuss with faculty during the programme.
Target audience
This programme is recommended for both managers and specialists involved in managing or taking part in innovation projects, managing the innovation process and those who lead strategic innovation in organisations.
Professionals involved in building strategic relationships with suppliers, managers in strategic marketing communication and senior professionals in Business Development will also benefit.
Programme
Day 1
Morning:
Industry Dynamics and the Need for Open Innovation The Business Case for Innovation
Harry Barkema
Afternoon:
Systematic High Value Rapid Product Innovation
Developing New Value Propositions
Business Model Innovation
Radical Product Innovation Case
16 Building Blocks to Design Your (Future) Business Model
Evening:
Interactive Session on Own Business Case
Welcome Dinner
Day 2
Morning:
Why Do Innovation Projects Fail?
Open Corporate Campus – Partnering with Suppliers
Crowd Sourcing – Why and How
Afternoon:
Interactive Session on Own Business Case
Customer Lead Innovation
Day 3
Morning:
Leading Open Innovation; Change
Management and Leadership
Building an Innovation Receptive Culture
Interactive Session on Own Business Case
Afternoon:
'Practice Examples of International
Companies with Open Innovation'
Opleiding kerngegevens
"Great opportunity to learn and play with open innovation with 'colleagues from business'."
Danone
"Put brains together under open / honest communication and you will feel 'open innovation' is possible!"
DSM