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Master and MBA in Europe > Rotterdam School of Management, Executive Education

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Opleiding: Business Model Innovation



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Learning purpose

The three day Business Model Innovation programme will give you the understanding, knowledge, and practical skills for building innovation into your organisation. The key message: Innovation no longer comes from within a company, but through collaborative, 'open' efforts and partnerships. Fresh tools such as 'crowd sourcing' and 'consumer activism' can help your company to develop new ideas, new features – and also new channels, new usability, new pricing models and consequently, new and innovative ways of doing business.

Participants in 'Business Model Innovation' will:

  • Receive the latest thinking on Open Innovation
  • Develop practical insight in applying open innovation in their organisation
  • Get the chance to explore how to work more effectively with suppliers and customers to speed up the innovation process and make it more reliable, more effective and less costly
  • Benchmark against international 'good practice' examples
  • Get the opportunity to receive expert feedback from Harry Barkema.



Work on your own business issues
This highly interactive course combines short lectures with case discussions, brief assignments and plenary discussions. Prior to the course you will be given the opportunity to send us your business case and any specific questions you have, which you will have the opportunity to discuss with faculty during the programme.

 

Target audience

This programme is recommended for both managers and specialists involved in managing or taking part in innovation projects, managing the innovation process and those who lead strategic innovation in organisations.

Professionals involved in building strategic relationships with suppliers, managers in strategic marketing communication and senior professionals in Business Development will also benefit.

 

Programme

Day 1

 

Morning:
Industry Dynamics and the Need for Open Innovation The Business Case for Innovation
Harry Barkema

Afternoon:
Systematic High Value Rapid Product Innovation
Developing New Value Propositions
Business Model Innovation
Radical Product Innovation Case
16 Building Blocks to Design Your (Future) Business Model

Evening:
Interactive Session on Own Business Case
Welcome Dinner

 

Day 2

 

Morning:
Why Do Innovation Projects Fail?
Open Corporate Campus – Partnering with Suppliers
Crowd Sourcing – Why and How

Afternoon:
Interactive Session on Own Business Case
Customer Lead Innovation

 

Day 3

 

Morning:
Leading Open Innovation; Change
Management and Leadership
Building an Innovation Receptive Culture
Interactive Session on Own Business Case

Afternoon:
'Practice Examples of International
Companies with Open Innovation'

 

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Opleiding kerngegevens

Name institute
Rotterdam School of Management, Executive Education
Course location(s)
Rotterdam
Duration
3 dagen
Diploma
Certificate
Open enrollment
Yes
In Company/ Tailor-made possible
No entry

"Great opportunity to learn and play with open innovation with 'colleagues from business'."


Annabeth de Witte (Innovation Manager)
Danone

"Put brains together under open / honest communication and you will feel 'open innovation' is possible!"


Claudia Vax (Business Development Manager)
DSM

 

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