Courses from Rotterdam School of Management, Executive Education:
- Advanced Reputation Management
- Brand Strategy
- Building Bridges with Chinese Business
- Business Model Innovation
- Business Valuation
- Corporate Communication Summer Course
- Corporate Finance in Practice - valuation using spreadsheets
- Diploma Programma voor non-profit organisaties
- Diploma Programme in Business Management and Leadership
- Effective Negotiating Skills
- Erasmus Executive Programme in Strategic Management
- Essentials of Leadership
- Essentials of Marketing
- Essentials of Strategy
- Finance for Non-Financial Managers
- HR Effectiveness
- Inspirerend Leiderschap
- International Standardisation
- Leadership of Professional Service Firms
- Managing Technology for Innovation
- Masterclass Duurzaam Cultureel Ondernemerschap
- Online Marketing Strategy
- Organisational Identity
- Sales and Operations Planning
- Sales Leadership Diploma Programma
- Strategic Account Management
- Strategic Marketing
- Strategy Consultant's Approach to Problem Solving
- The Art of Project Management
Rotterdam School of Management, Executive Education
Rotterdam School of Management, Erasmus University (Executive)
Opleiding: Brand Strategy
Learning purpose
This two day programme gives you a deeper understanding of the strategic implications of branding for organisations and a set of practical tools for effective brand management. The programme articulates a strategic vision of branding, as opposed to the common view of branding as an aspect of advertising or product image. Brands are ‘symbols for sale’, and this programme shows you how to create and market them for success.
Target audience
This programme is intended for people with an interest in consulting, entrepreneurship, and general management. This may include managers with direct responsibilities in marketing and branding - both in B2C and B2B.
Programme
You will gain:
- A deeper understanding of the power of brands for customers and organisations;
- The practical skills to (better) position products or services;
- The tools to better understand customers and competitors;
- The ability to develop strategies for managing brands over time and for organic growth;
- The skills to leverage your organisation’s brand portfolio for growth.
Opleiding kerngegevens
