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Opleiding: MA Business Enterprise and Entrepreneurship

Learning purpose

This course is designed to produce entrepreneurs and executives whose theoretical and practical expertise prepares them for the challenge of setting themselves up in their own business or taking on an entrepreneurial role in a corporation.
You will develop your knowledge of the essential content of entrepreneurship with insights from specialist management disciplines and emerging issues and developments in contemporary entrepreneurship practice.
This course builds your abilities to make decisions, spot opportunities, think creatively and critically and develop as an entrepreneur and leader.

 

Programme

This course will provide you with an advanced understanding of management for entrepreneurs and develop your skills in putting that understanding into practice.

You will gain the knowledge needed to plan and develop a business from the first concept through to sustainable growth or an exit strategy.
You will also develop your skills in understanding and managing the complex network of relationships with suppliers, customers and other stakeholders that companies and entrepreneurs may either create or be locked into.

 

For Masters level, all five modules are compulsory. For diploma level, the four taught modules only are compulsory. For certificate level, two taught modules are compulsory Management Concepts for Entrepreneurs, and Business Planning and New Venture Development.

 

Attendance
Full-time students usually attend 3-4 days a week
Part-time students 1-2 days a week.

 

Your knowledge and understanding will be assessed through a combination of individual and group coursework, presentations, examinations and an applied project.

 

Applied Project (60 Credits) - Compulsory

This module provides participants with a means of developing further and integrating the skills and knowledge gained on the programme by application to a substantial applied project related to business enterprise development and entrepreneurship. The aim is for participants to develop and implement a project in relation to a specific organizational or entrepreneurial issue or problem. It enables participants to demonstrate proficiency to: scope the project; identify the relevant business enterprise and entrepreneurship issue s ; apply appropriate concepts, theories and practices; assess stakeholder and other people issues in all stages of the project; collect and apply appropriate data; consider the financial implications, including any cost/benefit analysis; make specific recommendations, and justify these via the analysis and evaluation; assess relevant implementation issues; reflect on the experience of developing and delivering the applied project.

Business Planning and New Venture Development (30 Credits) - Compulsory

In contrast to MGT4455, this is a practical module which aims to ensure that students can demonstrate they possess the knowledge and skills to develop a business plan, put it into operation, make decisions regarding their business and plan for growth and exit strategies. Students will use appropriate academic theories and analytical tools to achieve a successful business start up, grow the business and make important decisions on future strategies. The module aims to facilitate the development of a unique business plan. A particular emphasis will be placed on planning the business not only at the start-up phase, but beyond the start-up phase. Especially important is the reconciliation of theory to practical realities including interaction with the appropriate government agencies, professional and commercial bodies. Finally, students are encouraged to reflect on whether they are suited to setting up and growing their own small business or continuing their college business on a commercial basis. In particular, the module aims to: - Explore business ideas and entrepreneurship including feasibility, profitability, market analysis, competition and timing; - Enable students to draft a business plan choosing and shaping the best idea and growing their business beyond the start-up phase; - Enable students to formalise the idea to enable the resourcing of the project, especially focusing on practicability, financing and market positioning; - Equip students to report to their investors using an investors meeting and a company report.

Developing Business Networks for Entrepreneurs (30 Credits) - Compulsory

Entrepreneurs, small business owners and corporate leaders are always part of a much larger constellation of business networks with suppliers, customers and other stakeholders, and they may be locked into this constellation or be proactive in strategically creating it. Recently, social capital has become an important research focus of entrepreneurial studies. This concept, however, is nothing new: business people have always relied upon personal contacts to create opportunities for gaining referrals, transferring knowledge, improving their reputation and finding new customers and partners. However, these opportunities are affected by a variety of factors, including rationalisation of supply chains, national and regional policies towards small firms and knowledge intensive e-commerce technologies that can transcend national and cultural boundaries. This module develops advanced understanding of and professional skills in evaluating and assessing these relationships and their impact on entrepreneurs in a variety of settings. Students will learn the significance of building business relationships, both outside of their business and internally with staff, and the significance of these relationships at the different growth stages of their business. They will also learn about their strategic options when building business relationships, and the importance of being customer-focused in the electronic age. Students will learn to contextualise the importance of social capital and build practical skills in developing social capital; identify, evaluate and analyse stakeholder interests, and explore how to break into an industry. This covers a variety of channels, from social networking and customer relationships over the internet, to interpersonal and social skills, and joining and forming strategic business networks. In particular, the module aims to: - explore the complexity and integrated nature of business networks; - enable students to understand the reality of business relationships and how to manage them; - explore and develop the student s own aims and abilities concerning the building and management of business networks; - evaluate and use, across a wide range of contexts, the application of tools and techniques for building business networks; - investigate emerging issues and contemporary trends in business networks.

Entrepreneurship Concepts, Theory and Practice (30 Credits) - Compulsory

This module builds a broad and advanced understanding of entrepreneurship concepts, theory and practice. It approaches entrepreneurship and business enterprise from both an academic and a practical perspective. It aims to explore the complexity and integrated nature of entrepreneurship and business enterprise. The module provides sufficient knowledge of entrepreneurship and business enterprise to enable students to formulate and execute high level decisions and plans for themselves, having full regard for the impact of these on themselves, their own businesses and other stakeholders, as well as taking account of the dynamics of the external environment. In particular, it aims to: - explore the complexity and integrated nature of contemporary business enterprise and entrepreneurship; - explore the student s own aims and abilities concerning business enterprise and entrepreneurship; - evaluate, across a wide range of contexts, the application of tools and techniques for business enterprise and entrepreneurship; - investigate emerging issues and contemporary trends in business enterprise and entrepreneurship.

Entrepreneurship, Innovation and Small Business Marketing (30 Credits) - Compulsory

 

 

Entry Requirements

The course is designed for graduates of any discipline who wish to become entrepreneurs. Applicants should normally possess a UK Honours degree normally classified 2.2 or above or an acceptable equivalent. Exceptionally, applicants without a first degree might be considered based on professional or other qualifications.

English language requirements

You must have competence in English language and we normally require Grade C GCSE or an equivalent qualification. The most common English Language requirements for international students are IELTS 6.5 or TOEFL (paper based) 575 or TOEFL (internet based) 90 with specified minimum scores for each component.

 

 

Professional perspective and employment market

This course will develop your advanced-level skills, knowledge and capabilities in business enterprise and entrepreneurship. When coupled with the subject of your first degree or an area of interest, the course will prepare you either to run your own business or for leadership and managerial positions in a variety of public and private sector organisations.

 

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