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Opleiding: Marketing Management, MA

Learning purpose

This extremely popular and professional programme considers marketing from the perspective of the entrepreneurial company as well as the multi-national corporation. The programme provides an integrated study of the theory and practice of effective and successful strategic marketing management.

 

Through this specialised programme we prepare you for interesting and varied careers as marketing executives and managers. We look at marketing at local, national, European and global levels developing skills in strategic analysis, problem-solving and decision making.

 

 

Programme

Marketing is a key management discipline that impacts on all of an organisation's activities. This course covers a broad range of marketing-related issues, concepts, and theories. You also have the choice to develop your knowledge and skills in particular specialised areas of marketing. You will learn how to deal with complex issues in a dynamic business environment. You will study marketing strategy as a key business tool, including an analysis of the core components of marketing management, such as marketing communications, market research, consumer behaviour and product-brand management.

 

September start students

The programme has four compulsory modules Contemporary Marketing Strategy; Research in Marketing; Branding and Consumer Behaviour and Dissertation module. September start students also take one optional module.

 

January Start students

The programme has five compulsory modules Contemporary Marketing Strategy; Research in Marketing; Branding and Consumer Behaviour; Contemporary issues in Marketing and Dissertation module.

Full-time students normally attend two or three days a week and part-time students one or two days.

Most modules are assessed by coursework and-or an examination. Case studies are used extensively.

 

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  Creative Communication Strategies (30 Credits) - Optional

  This module aims to promote creative advertising practices to enhance Brand Strategies which are creative and innovative, and to provide critical understanding of concepts, frameworks, and models for understanding and thinking about creativity and innovation in brand development of new and existing products and services. Also, to explore the processes, tools and techniques for developing creativity and innovation in the marketing of products and services, in response to assigned Creative Briefs. To focus on the unleashing of creative ideas in marketing teams to building innovative marketing campaigns which will release the individuals creative energy and the collective energy of the team for competitive gain and profit of business clients.

  Dissertation MM (60 Credits) - Compulsory

  This module aims to develop your ability to produce independent research in the academic and practical discipline of marketing. By undertaking the process of researching and writing a dissertation or applied project independently you will gain practical competence in the application of research methods, while adding to your knowledge and understanding of your chosen area of marketing.

  Entrepreneurship, Innovation and Small Business Marketing (30 Credits) - Optional

  Entrepreneurship is seen as involving two vital ingredients: innovation and creativity - but with that little extra push to achieve. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial/ small business management skills through the review and application of theory and practice in the field. The diversity of entrepreneurship in today s dynamic commercial and social environments will be highlighted, incorporating the application of the latest E-marketing strategies. Students will be challenged to think and act entrepreneurially with the objective of being in a position to start their own business or being able to bring an entrepreneurial approach to existing organisations. It also aims to make them aware of opportunities in the market place and generate a can do mentality - one that empowers students and shows them that they can shape their own destinies.

  International Political and Economic Environment (30 Credits) - Optional

  The aim of this module is to provide students with the tools to understand and assess the impact of political and economic factors on international business and marketing decisions. Students will first gain insights into the nature of the international system, power politics, and theories of international political economy in order to understand how the interaction of diverse political systems; regulations; actors, and economic conditions can impact international business decision making. Students will then analyse the wide array of political risks that stem from power politics and rivalries; political and economic instability; weak regimes; corruption; conflict; and volatile economic and regulatory policy while also learning how to manage these risks using governance, social responsibility and other frameworks.

  Managing and Marketing Events (30 Credits) - Compulsory

  The module is designed to cover a range of issues related to the theory and practice of events marketing. Students will develop a critical understanding of events in the field of sport, film, as well as arts and culture. At the end of the module, students will be able to demonstrate their learning through a practical approach by designing effective event brand communication strategies which reach desired target audiences in the leisure market.

  Marketing Research (30 Credits) - Compulsory

  This module aims to develop the students ability to evaluate and interpret market intelligence reports, prepare market research proposal, critically analyse both primary and secondary data, and prepare a market research report in order to assist decision-making and strategy development.

  Strategic Marketing Management (30 Credits) - Compulsory

  This module aims to provide you with a framework for analysing marketing processes from a strategic and managerial perspective in a diverse range of organisations. In particular, the module will focus on the development and implementation of marketing strategies to help organisations gain a competitive advantage in a highly volatile operating environment.

 

 

Entry Requirements

Normally a second class honours degree or above in any discipline, or overseas equivalent qualification. We also consider applicants without a degree who have extensive minimum three years managerial experience in sales or marketing.

English language requirements

You must have competence in English language and we normally require Grade C GCSE or an equivalent qualification. The most common English Language requirements for international students are IELTS 6.5 or TOEFL (paper based) 575 or TOEFL (internet based) 90 with specified minimum scores for each component.

 

 

Professional perspective and employment market

Our MA Marketing Management course prepares graduates for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a whole range of career opportunities, usually commanding good salaries.

Students who graduate from this specialism move into careers in product and service organisations, in public, private and not-for-profit sectors. Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing.

 

Where do our graduates go?
Based on data from the respondents of the 2007 Destination of Leavers in Higher Education survey, six months after graduating

• 92% of Middlesex MA Marketing Management graduates were in employment
• 8% were doing something else, such as travelling

 

 

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