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Opleiding: Marketing of Services

Learning purpose

Our Marketing of Services program provides marketing managers with the tools they need to optimize the management and marketing of the services they offer. Through our practical and interactive approach, we train you in strategic and performance management, market research analysis and service design. We enable you to define strategies in pricing, distribution and marketing communication. With your profound conceptual and practical understanding of the issues related to the managing and marketing of services, you will be able to design and implement highly successful marketing plans for your organization, substantially increasing your professional and personal skills as a manager.

 

Target audience

The program is designed for:

• - High potential marketing executives in middle management working in the service sector
• - Marketing or general managers of organizations providing services to their target groups
• - Lecturers and consultants in the field of marketing with a focus on service marketing

 

 

Entry Requirements

Candidates applying for an MSM Executive Program should meet the following criteria:

 

• - Hold a Bachelor's degree or equivalent
• - Have at least 6 years of professional experience, at least 3 of which have been in a position relevant to the participant's profile for the
•   specific executive program
• - As all our Executive courses are taught in English, it is very important that the candidates have an adequate level of spoken and written English
• - Applicants whose native language is not English or whose previous education has been in a language other than English, must submit evidence
•   of proficiency in the English language by achieving the following scores:

IELTS at least 6.5

or

TOEFL paper based: at least 570
TOEFL computer based test: at least 230
TOEFL internet based: at least 88.

 

 

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