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Opleiding: Master programme in International Marketing

Learning purpose

In today’s globalized world we have to consider that few – if any – companies are purely local or even national, and we cannot disregard the impact of foreign competitors and markets. International trade could, in fact, also be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved. But marketing is just a tool; it is the user who decides what it is to be used for. To make this choice, you need an understanding of what international marketing is, how it can be used, and how it impacts on society as a whole.

 

Graduation variants

Degree: Master of Science (one year) in Business Administration with Specialization in International Marketing

 

Programme

Education

The programme International Marketing provides students not only with the theoretical knowledge of international marketing but also helps develop the skills needed for successful collaboration within and between multinational groups.

The programme provides students with an understanding of management and strategy in international marketing, as well as different kinds of marketing. The programme is also designed to increase students’ knowledge and skills through reading, discussing, searching for information and making analyses, as well as to prepare them for work in an international environment. Apart from taking a final written exam, students will also be evaluated during seminars and through several projects.

Attendance during the seminars is mandatory and includes physical attendance, as well as involvement in classroom activities and discussions. For each course, there will also be group projects to carry out. These assignments will be presented in writing and orally at seminars. During the seminars, students will peer-review and scrutinize each other’s papers in groups.

Research

One of our prioritized fields of research is business relations in industrial, financial and consumer markets. Special interest is directed towards the impact of information technology on business relations. Furthermore, the growth and change of the energy markets have lead to a research project that involves both business and engineering professors.

 

Entry Requirements

Language requirements: English course B is required for Swedish students. Foreign students are required to submit a TOEFL test result, minimum score 575 with a TWE score of at least 4.5 (PBT) or 90 with a TWE score of at least 20 (iBT) or an IELTS test result with an overall band score of minimum 6.5 and no band score below 5.5 or equivalent.

 

Professional perspective and employment market

Future and career

After graduating from the programme, you will have a good understanding of central concepts and theories in the field of international marketing, as well as the skills needed to collect and process information for management decisions. You will have the ability to analyze problems in new or unfamiliar environments or situations, and be able to co-operate and communicate successfully in multi-ethnic contexts. You will be prepared for work in an international organization and for work within international trade in cross-cultural environments.

 

Extra information

Form of Study: full-time

Diploma:MSc

Financing: State

Credits: 60 creditsOpen registration: 1st of December 2011

Work Experience required: NoApplication deadline: registration deadline 16th of January 2012. Application after this date is possible for EU, EEA and Swiss citizens.

Start of study programme: 3rd of September 2012

 

For more information see: http://www.mdh.se/utbildning/program/20122-23953

 

 

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