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Master Program: Master in International Management

Learning purpose

Complimenting its MBA programs, IE also offers specialized degrees that offer accelerated, highly demanding training to equip you with the knowledge and skills to advance your career in one of four sectors. These degrees provide you with industry-specific knowledge, training you to overcome the specific challenges that you will encounter during your professional career.

The Master in International Management is a 10 or 13-months full-time program with two intakes: February and September. Aimed at young graduates at the early stage of their professional development, the program is specially designed to fit the needs and trends of the marketplace in a global and multi-cultural environment, creating a stimulating learning process given the variety of perspectives and experiences brought to the classroom. It also allows students to extend their personal and professional networks.

Participants are equipped with fundamental knowledge in an international environment using an eminently practical approach. Students gain an extensive range of management skills and develop specialized expertise in the business disciplines that best suit their career aspirations.  

Moreover, from day one, IE will be working closely with students to support them to define their career goals, covering diverse aspects such as self-assessment and professional-skills enhancement (group work, communication, leadership, among others) where students will acquire throughout their program, a strategic vision of their own professional development. Activities, which include CV redesigning, personal branding improvement, job placement perspectives analysis or simulated interviews and varied companies´ conferences, are aimed at maximizing students’ employability and market value.

 

 

Target audience

The Master in Management degree programs are intended for the recent graduate.

 

Programme

Specializations:

 

Sales & Marketing:

The scope of today’s marketing challenge is breathtaking, and proliferation is the reason. Recent advances in technology, media, and distribution have created an explosion of new customer segments, sales and service channels, marketing approaches, as well as products and brands. But despite better information about customers and lower cost of communication, marketing to consumers and businesses is becoming more complex and difficult every day. Marketers, even the most sophisticated, are struggling to keep up.

The same picture holds true in business-to-consumer (B2C) and business-to-business (B2B) industries which are as varied as packaged goods, pharmaceuticals, and retail banking. Within this new context, rather than just relying on traditional marketing approaches, which have become less effective, marketers need to adopt a more proactive approach towards marketing their products to consumers and businesses. Marketers have to develop new techniques and skills to transform this proliferation into an opportunity rather than a threat.

The Sales & Marketing specialization will help mould versatile professionals who are competent in confronting these new challenges and who have a strategic vision to profit from this proliferation. The specialization will focus on the acquisition of relevant skills and competencies that distinguish effective sales and marketing managers in the face of the 21st century.

 

Digital Business:

 

We live in an era of constant change. Entire industries emerge or are being destroyed by the advent of new technologies. The transformation and challenges we are witnessing are similar to the development of the first telephone or TV network, the main difference being that the changes are happening much faster. From retailing to telecommunications, proven business models are challenged and shaken by rapid
technological change.

In such an environment, the only professionals to succeed are those who are prepared to foresee important technological changes and are capable of implementing their vision of the future. Digital Business students will develop an understanding of the trends behind this transformation and an integrated view of the market, and will acquire an understanding of how to grow a business in an industry marked by technological change. The challenge lies in the ability to understand those challenges and be prepared to react quickly to develop new business opportunities.

This program allows students to develop a deeper understanding of the strategic approaches that successful companies formulate in order to manage the myriad of opportunities and challenges they face, and to link innovation and execution in a fast-changing industry. It includes hard and soft skills which will equip students with the necessary abilities to excel in an environment of constant technological change.

 

International Business:

 

Globalization has led to fundamental changes and an increasing complexity in the economy, our social life, and our cultural habits. The specialization in International Business has been designed to prepare future professionals to meet the challenges of a business
environment that has become increasingly international. More specifically, there are three areas covered during this specialization:

• Students will learn about social and business trends shaping this new environment to provide a broad picture of a global reality full of new opportunities. Experiencing the world as a global citizen and learning how to enjoy this new reality will provide students with a competitive advantage throughout their career.

• Students will be also exposed to several case studies about the increasing complexity due to the disappearance of geopolitical and technological frontiers. Applying business fundamentals to cross border opportunities and global business models will permit a much richer and wider management perspective.

• Lastly, the program will challenge students to understand multiple cultures, develop leadership skills for a wider business environment, and recognize the importance of networking and partnering in an increasingly global world that frequently operates with remote business processes. The program thus helps students to succeed in a world without boundaries.

 

Entry Requirements

- Bachelor degree or equivalent - At least two years of work experience - Application form + 2 letters of recommendation + 3 essays - GMAT (average: 680) or IE Admissions Test - Personal interview - Certificate of proficiency in the English language (where applicable), e.g.: TOEFL (minimum: 250)

 

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