Courses from IE Business School:
IE Business School
IE Business School
Master Program: Master in Digital Marketing online
Learning purpose
The Master in Digital Marketing online is a 13-month, online program intended for those seeking to forge a career in the digital marketing and advertising world. It can either act as a means of changing your career path from another industry, or to enhance your career opportunities if you are already working within the industry.
Target audience
The Master in Digital Marketing online is intended for working professionals with some professional experience.
Programme
Focusing on the tools and skills required of the of the successful manager within the advertising, the Master in Digital Marketing online is designed for professionals unable to leave their places of residence and work for extended periods of time. The program provides you with the specialized skills and knowledge that this unique industry demands.
Structure
The program consists of a combination of 3 intensive, face-to-face training periods (2 in Madrid and 1 in London, each lasting 1 to 2 weeks) separated by 2 online learning periods (each lasting approximately 22 weeks). During your time in London, you will get the opportunity to participate in Ad:tech London; the world’s leading event for digital marketing. The emphasis on online methodologies means that you will be able to follow the program regardless of your geographic location.
The program is divided into two learning modules, the first covering the fundamentals and basic management know-how, the second focusing on the knowledge and management skills required to operate effectively in all areas related to the advertising and media industry. A series of conferences and company visits will take place throughout the program (during both the face-to-face, and online periods), which center on the latest issues and challenges to face professionals in the sector. These conferences will be led and chaired by sector leaders, who will share their real-world experiences, knowledge, and expertise with you, keeping your finger on the industry's pulse, and keeping you up to date with the latest developments whilst expanding your network of related contacts.
Methodology
The online methodology of the program allows students from anywhere in the world and with any work or travel commitments to pursue the Master in Digital Marketing online. The program’s online platform makes the best use of internet technologies improve marketing with your professors and fellow students at any time of the day, anywhere in the world, offsetting distance and time constraints. This ubiquity creates strong personal links among students, professors and the program directors, and makes for a thoroughly engaging learning experience. Based on the case method and continuous team work, IE’s online methodology gives professors a pivotal role in guiding your development. As a result of the highly motivating methodology in which intensive communication takes center stage, you will take on a proactive role, becoming the program’s true protagonist. Diversity: IE is renowned for its diversity. Few institutions can boast of such an international faculty, with alumni from more than 100 countries across the globe. Indeed, it is amongst the most culturally-diverse business schools in the world. You will benefit greatly from this international outlook both by the cross-cultural skills that you will develop, and the international network that you will build during the Master. The Master in Digital Marketing at IE Business School provides all the tools for professional success in the advertising and media industry, allowing you to turn the challenges of the sector into growth opportunities. The program bridges the gap between geographical location and presential learning, maximizing the distance learning experience and preparing you for the requirements of this dynamic sector.
Entry Requirements
- Bachelor’s degree or equivalent - Several years of work experience are expected although this requirement is flexible. Students must be working during their programs. - Application form + 2 letters of recommendation + 3 essays - GMAT (average: 680) or IE Admission Test - Personal Interview - Students whose native language is not English must submit a TOEFL score (260) or an equivalent certificate.
Opleiding kerngegevens
