Courses from IE Business School:
- Advanced Management Program
- Building a Customer Centric Organization
- Change Management Workshop
- China: An Inside View
- Corporate Finance
- Cross-Borders Mergers and Acquisitions
- Effective Key Account Management
- Executive Negotiation Workshop
- Finance & Accounting Workshop for non-Financial Managers
- Global Leadership for Women
- Global Senior Management Program
- Global Supply Chain Management
- High-Potential Leaders Program
- How to Fight your Low Cost Competitors?
- Information Technology Offshoring and Outsourcing in India
- Innovative Leadership
- International Executive MBA
- Making Strategic Decisions in Uncertain Times
- Marketing Strategy in Business Markets
- Mass Customization: Making Out Profit of Differentiated Customers
- Mastering Alternatives in Capital Markets
- Non Market Strategy
- Project Management
- Project-Driven Organizations
- Strategic Brand Management
- The Strategy and Tactics of Pricing
- Transforming Strategy into Business Results
IE Business School
Executive Education
Master Program: The Strategy and Tactics of Pricing
Learning purpose
This program has been designed for executives who are responsible for the success of their organizations’ pricing management strategy.
Target audience
Pricing is one of the most important but least understood marketing decisions. Too often, managers treat pricing as a tactical problem in financial analysis or sales management. In fact, pricing products and services is a strategic problem that requires coordination of many functional areas. The ability to manage effective pricing affects a company’s growth and profitability more quickly and directly than any other strategic decision.
Opleiding kerngegevens
