
Opleiding: The Emerging Telco & Media Industry
Learning purpose
New technologies, emerging channels and changing consumer trends have radically remodeled the industry, from newspapers to the traditional telecommunications business structures, different areas are being shaken by fast change. The industry you are working in is in the middle of one of its major transformations since its first creation. Those prepared to react will do so quickly and efficiently, only by having the vision and awareness of opportunities offered by the synergy between the integrated media, telco and advertising industries. This reality represents a transformational challenge to all companies in the industry, and to be prepared to face it you need to:
- Understand the trends behind this transformation, not only the economic tendencies, but the technology and customer behavior involved as well.
- Develop an integrated vision of the market, with the evolving roles of the different players and its expected evolution.
- Be prepared to explore innovation as the trigger of your understanding to develop and expand your business.
- Create a winning platform strategy for your company, as well as joining and collaborating with other players to create one. The challenge lies in the ability to be the first to react and take advantage of new business opportunities.
- Listen, learn and interact with different players of the industry exploring their visions of the future, while building an international network of contacts amongst fellow participants.
The Emerging Telco & Media Industry is a challenging three-day international executive program that focuses on understanding market trends and developing the internal capabilities needed to identify and execute the best opportunities for your organization in this turbulent era. The program draws on our experience gained over the past seven years working with the key players of these industries, developing a holistic and integrated view of the market and its expected evolution. A hands-on oriented program that will challenge your vision of the industry, the vision of your company, and their future evolution.
Target audience
This program has been designed for senior executives and managers of companies related to media, entertainment, advertising and telecommunications who must understand the challenges facing this industry and develop new business opportunities. It provides key insights and practical solutions directly applicable to your business, preparing you to meet the obstacles faced by your organization in these industries today, and in the future. The program is particularly targeted at, but not limited to:
Programme
Designed to sharpen your strategic vision of the market, your transformational and change management skills, giving you a view from every angle, through proven management best practices, and methodologies developed by leading organizations in this industry. • Gain cross-industry understanding of the key strategies and critical factors that leaders in the telecommunications, media, internet and advertising industries are using to succeed in the marketplace.
The program drives participants to a deep understanding of the strategic approaches that successful companies formulate in order to manage the myriad of opportunities and challenges they face, linking innovation and execution in a fast changing industry.
Throughout this program you will:
• Develop an integrated vision of the industry by applying our analysis framework to your specific case.
• Awareness of the changing content distribution landscape to be able to take advantage of the technological change and new consumer behavior.
• Understand how a new strategic framework -platform strategy- can help you create and develop a higher posisition in this market, and evolve with it.
• Gain a better understanding of the tools required to adapt to organizational change, and how to apply them.
• Integrate the strategies and tools connecting successful innovation and your customer into a new vision of the organization.
• Explore business and collaboration opportunities in a cross-industry analysis of the different players and roles in this emergent industry, translating trends into real business opportunities.

