Courses from IE Business School:
- Advanced Management Program
- Alternatives in Capital Markets
- Brazil: An Inside View
- Building a Customer Centric Organization
- Change Management Workshop
- China: An Inside View
- Coaching for Results
- Communication Skills and Public Speaking Workshop
- Corporate Finance
- Cross-Borders Mergers and Acquisitions
- Effective Key Account Management
- Effective Management for Security Professionals
- Executive Negotiation Workshop
- Finance & Accounting Workshop for non-Financial Managers
- Finance and Accounting Workshop for Non-Financial Managers
- Global Leadership for Women
- Global Senior Management Program
- Global Supply Chain Management
- High-Potential Leaders Program
- Innovative Leadership
- Lawyers' Management Program (LMP)
- Leading Project-Driven Organizations
- Leading Teams
- Marketing Strategy in Business Markets
- Mobile Marketing
- Owners & Entrepreneurs Management Program
- Project Management
- Service Marketing and Customer Strategy
- Strategic Brand Management
- Strategic Brand Management
- The Emerging Telco & Media Industry
- The Role of English Law in Current Financing Transactions
- The Strategy and Tactics of Pricing
- Transforming Strategy into Business Results
- Vision Management Program
IE Business School
Executive Education
Opleiding: Strategic Brand Management
Learning purpose
Strategic Brand Management provides participants with the latest practices and cutting-edge strategic insights to help them build and manage strong, successful brands in today’s highly competitive global business environment.
This demanding three-day international executive program combines the latest brand management theories and tools with a wide range of up-to date relevant case studies to help course participants quickly grasp new branding concepts and make them immediately applicable to their professional contexts.
Target audience
This program has been designed for executives who are responsible for the success of their organizations’ brand management strategy. It will, therefore, be of great interest to Senior Managers and Strategy Directors. However, this program will also be of high relevance to those executives who would like to gain an understanding of winning brand management strategies. The program content is also relevant to a wide spectrum of product and service industries.
The program is particularly targeted at, but not limited to:
- General Managers
- Corporate Marketing Director
- Directors of Corporate Communications
- Marketing Directors
- Brand Marketing Managers
- Product Marketing Managers
- Category Managers
- New Product Development Managers
- Consultants
Programme
Strategic Brand Management has been designed to help participants gain innovative brand management insights, optimize their techniques and discover new brand strategy tools. Participants develop a sound understanding of how to:
Opleiding kerngegevens
