Strategic Brand Management provides participants with the latest practices and cutting-edge strategic insights to help them build and manage strong, successful brands in today’s highly competitive global business environment.

This demanding three-day international executive program combines the latest brand management theories and tools with a wide range of up-to date relevant case studies to help course participants quickly grasp new branding concepts and make them immediately applicable to their professional contexts.

This program has been designed for executives who are responsible for the success of their organizations’ brand management strategy. It will, therefore, be of great interest to Senior Managers and Strategy Directors. However, this program will also be of high relevance to those executives who would like to gain an understanding of winning brand management strategies. The program content is also relevant to a wide spectrum of product and service industries.

The program is particularly targeted at, but not limited to:

• General Managers
• Corporate Marketing Director
• Directors of Corporate Communications
• Marketing Directors
• Brand Marketing Managers
• Product Marketing Managers
• Category Managers
• New Product Development Managers
• Consultants