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IE Business School
Executive Education
Opleiding: Mobile Marketing
Learning purpose
Internet is playing a significant role in the very fast paced environment that we are living. Nowadays the mobile phone is the never-leave-without device and the essential tool to be connected. The mobile phone is with us everyday, everywhere. I even sleep with my phone turned on; don’t you?
In this course we will talk about the mobile phone as channel or tool of interaction. You will be exposed to ideas and insights on media from communication theorists, programmers, educators, and technologists.
It is compulsory to have a webcam and headsets with microphone in order to participate in the program.
Target audience
Advertisers, Digital Agencies, Advertising Agencies, Media Planning Agencies, Communication agencies or Departments, Digital team at media or Publishing houses.
Heads of: Big advertisers. Small and medium Advertisers. Online and offline Advertising Agencies. Below The Line Agencies. Media Planning Agencies. Communication Consulting Firms. Metrics Companies. Media. Publishing Houses.
Programme
Participants will develop a understanding of how to:
* Use of Mobile Marketing tools (Display, SMS, MMS, Mobile Sites, Proximity Marketing, etc.)
* Integrate mobile technologies to online and offline campaigns.
* Use mobile channels to increase results.
* Measure and analyze mobile campaigns results.
Opleiding kerngegevens
