Courses from IE Business School:
- Advanced Management Program
- Building a Customer Centric Organization
- Change Management Workshop
- China: An Inside View
- Corporate Finance
- Cross-Borders Mergers and Acquisitions
- Effective Key Account Management
- Executive Negotiation Workshop
- Finance & Accounting Workshop for non-Financial Managers
- Global Leadership for Women
- Global Senior Management Program
- Global Supply Chain Management
- High-Potential Leaders Program
- How to Fight your Low Cost Competitors?
- Information Technology Offshoring and Outsourcing in India
- Innovative Leadership
- International Executive MBA
- Making Strategic Decisions in Uncertain Times
- Marketing Strategy in Business Markets
- Mass Customization: Making Out Profit of Differentiated Customers
- Mastering Alternatives in Capital Markets
- Non Market Strategy
- Project Management
- Project-Driven Organizations
- Strategic Brand Management
- The Strategy and Tactics of Pricing
- Transforming Strategy into Business Results
IE Business School
Executive Education
Master Program: Marketing Strategy in Business Markets
Learning purpose
The target market for this program are medium and large companies from a broad spectrum of business-to-business organizations such as industrial product manufacturers and business service providers.
Target audience
Marketing Strategy in Business Markets is a rigorous three-day program that will provide its participants with new frameworks and perspectives and cutting edge techniques to manage products and service offerings in the non-consumer marketplace.
Opleiding kerngegevens
