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Opleiding: Finance and Accounting Workshop for Non-Financial Managers

Learning purpose

Today’s current market environment is a constant reminder that the financial situation of a company is crucial when making strategic decisions and should not be considered separate from any functional area or business level within the organization, but more as the engine of growth that will sustain all successful business activity.

 

It is therefore imperative that managers at every level of the organization understand the financial fundamentals behind business rationale and their impact on their firm’s sustainability through the actions they develop.

To accomplish this, all decision makers need to incorporate the financial angle into their decision making process, yet many managers feel they are ill-equipped to do so.

 

Finance and Accounting Workshop for Non-Financial Managers is an intensive three-day international executive program designed to equip non-financial managers with the basic accounting and financial management principles required to present and undertake activities that provide profitability and long-term competitive advantage to their organizations.

PROGRAM OBJECTIVES

Through an imminently practical approach, this program is designed to assist managers in understanding the critical financial tools that will help them make financially sound decisions on a day-to-day basis and manage their business more effectively.

During the program participants will develop a sound understanding of how to:

• Read and analyze their firm’s financial statements: profit and loss accounts, cash flow statements, balance sheets, as well as, financial ratio analysis.
• Identify which elements affect companies’ external financial needs and how those can be forecasted.
• Grasp the theory and practice of capital budgeting, discovering the tools available to guide investment decisions.
• Recognize the drivers of valuation, and how day-to-day decisions may affect company value.
• Understand the uses and benefits of sensitivity and scenario analysis.
• Acquire the basic financial concepts necessary for an effective communication with the finance department, as well as, other company stakeholders.

 

Target audience

This workshop has been designed to assist all decision makers in making financially sound decisions, and attracts a highly diverse and qualified audience that spans a wide range of business titles and functions from non-financial backgrounds. The resulting input allows participants to build upon the experience and expertise of one another.

 

The program is particularly targeted at:

• CEOs.
• Managing Directors.
• Senior and General Managers.
• Divisional and Functional Non-Financial Managers, i.e. Marketing, Sales, Purchasing, Operations, HHRR, Information Systems, Quality, R&D, Production and Legal Advisors.
• Project Managers and Project Leaders.
• Human Resource Department Heads.

 

While no previous knowledge of finance or accounting is required, a basic working knowledge of excel is assumed. To guarantee a homogenous level of knowledge prior to the program start, an Online Financial Accounting Module will be offered.

 

Programme

The program is fronted by Professors Garen Markarian, Sandrine Naslin and Juan Pedro Gomez, who share an agenda bearing a number of fundamental key topics, including:

 

Financial Accounting: Understanding financial statements

• Understanding the Income Statement, Balance Sheet, and Cash Flow Statement.
• Linking your organizations operations to its profitability.
• Understanding the use of financial ratios in examining firm performance.
• Assessing firm performance through accounting numbers.

 

Financial Forecasting: Calculating expected financial needs and returns

• Forecasting the profitability and financial needs of a company or division.
• The importance of forecasting external financing needs, with a focus on the short-term.
• Working capital management and its impact on financing needs.
• The use of financial ratios in forecasting.
• Benefits and practical applications of sensitivity and scenario analysis.

 

Capital Budgeting: Evaluating investment opportunities

• Making financially sound choices – Choosing the right tools.
• Theory and uses of Discounted Cash Flow Analysis.
• Net Present Value, IRR and alternative investment rules - Theory and practical applications for capital budgeting.

 

Valuation: The contribution of the financial point of view

• From Accounting to Business Valuation - The concept of Free Cash Flow.
• The Right Rate of Discount - Risk and return.
• Business Valuation in Practice: Relevant cash flows.

 

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