Courses from European University - Barcelona, Geneva, Montreux, Munich:
European University - Barcelona, Geneva, Montreux, Munich
Master Programmes in Europe
Opleiding: MBA - International Marketing
Learning purpose
The International Marketing MBA covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and the use of media. This program equips graduates with the necessary tools, skills and mindset required to be effective international marketers.
Programme
TERM I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
Industrial Visits and Invited Managers' Lectures
TERM II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Communication Skills (seminar)
MCO 207 - Job Career Planning (seminar)
Industrial Visits and Invited Managers' Lectures
TERM III
MIK 301 - International Marketing
MIK 302 - Sales Management
MIK 303 - Marketing Research
MIK 304 - E-Marketing Strategies
MIK 305 - Advertising & Media
Research Report
Entry Requirements
Diploma
A Bachelor’s degree from an accredited college or university.
English Requirements
Unless you are a native English speaker, you must submit a certificate of English proficiency.
- TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476
- IELTS score 6.0
- Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
- EU's internal English exam (for more information please contact us)
Recommendations
Submit two letters of recommendation from academic and/or professional sources familiar with your performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.
Essay or video essay
Write an essay or record a 1–2 minute video essay, which will help the EU Admissions Committee become acquainted with you, understand your motivation to attend EU, and determine how well you can express yourself. For more detailed instructions please follow this link.
In addition, applicants must satisfy any 2 of the following criteria:
Opleiding kerngegevens
