Vergelijkbare opleidingen
Opleiding: MBA - Communication & Public Relations
Learning purpose
The MBA in Communication & Public Relations is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students learn the essentials of communication and negotiation, gain confidence in public speaking and receive individualized feedback for their presentations and on their choice of communication strategy. Topics include public relations campaigns, ethics, media strategy and planning, organizational communication, delivery of speeches and other verbal messages in a variety of contexts.
Programme
TERM I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
Industrial Visits and Invited Managers' Lectures
TERM II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Communication Skills (seminar)
MCO 207 - Job Career Planning (seminar)
Industrial Visits and Invited Managers' Lectures
TERM III
MCP 301 - Public Speaking & Public Communication
MCP 302 - Public Relations
MCP 303 - Organizational Communication
MCP 304 - Mass Media Strategy, Planning & Media Law
MCP 305 - Practical Applications in Public Relations
Research Report
Entry Requirements
Diploma
A Bachelor’s degree from an accredited college or university.
English Requirements
Unless you are a native English speaker, you must submit a certificate of English proficiency.
- TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476
- IELTS score 6.0
- Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
- EU's internal English exam (for more information please contact us)
Recommendations
Submit two letters of recommendation from academic and/or professional sources familiar with your performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.
Essay or video essay
Write an essay or record a 1–2 minute video essay, which will help the EU Admissions Committee become acquainted with you, understand your motivation to attend EU, and determine how well you can express yourself. For more detailed instructions please follow this link.
In addition, applicants must satisfy any 2 of the following criteria:
Opleiding kerngegevens