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Opleiding: Master in International Communication Management (MICM)

Learning purpose

Being a communication manager today is more challenging than ever before. More and more companies are doing business internationally. Trading in foreign markets, reaching out to audiences in other countries, working with colleagues from other cultures. Their stakeholders are a diverse, multicultural group. Effective communication takes a great deal of cultural sensitivity.

 

Research, develop, implement and manage

The Master’s in International Communication Management (MICM) is designed to develop communication managers who can research, develop, implement and manage complex communication strategies on a global scale. The course explores international developments, cultural differences, economics and ethics – as well as personal skills, like leadership, public speaking and conflict management.

 

International Communication Management

How do international organisations organise their communication? How do you spot emerging trends and opportunities? How do you make sure what you want to say comes across as you intend? We’ll look at all these issues in depth, on the MICM.

 

The Master’s in International Communication Management is offered as a one year full time course or a two year part-time course. Full time students follow classes on two or three days a week. Students choosing to complete the course on a part-time basis attend one day of classes every week, sometimes 2 days a week.

 

A seperate part-time group will only start if there are enough candidates. If not, part-time candidates can choose to follow classes with the full-time students (at half the pace)

 

General

The MICM programme challenges you to put theory into practice. In the highly practical world of communication, it’s not about reproducing what you’ve learned. It’s about applying your knowledge to new – and constantly changing – situations.  

 

Throughout the programme, you’ll be expected to create new solutions and visions, from new perspectives. These are important skills for a Master’s student - and essential if you’re going to develop compelling strategies and plans in the globalised business world.

 

Costs

The tuition fees for the complete Master of International Communication Management are € 15.000,- This can be paid in installments for an administration fee of € 150. A € 3000 down payment is required before the start of the programme. Your tuition fees includes the cost of your lectures, plus your books, materials, intranet and library facilities. Books are not included in the tuition fees for part-time students.

 

Health insurance

Health insurance costs about € 455,- a year, depending on your own condition.

 

Accommodation and cost of living

You can expect to pay about € 600,- to € 800,- a month on rent, living expenses and food – but that’s just a rough guide. If you need help finding somewhere to live, DuWo can help you once you’ve enrolled. Go to the DuWo website and click on ‘Foreign Students’. Don’t forget to take any costs of living abroad into account (like phoning home).

 

Alumni

Our graduates end up working and living all over the world – in the private and public sector, for profit or not-for-profit.

 

Our Alumni Association – ‘The Hague Masters’ – was founded in 1997 to mark our 50th ‘state of the art’ MBA graduate. It currently includes over 400 MBA, MAAC and MICM graduates.

 

‘The Hague Masters’ represents a significant network of contacts and opportunities for our graduates. The alumni website is a digital meeting place, where they can make all the right kinds of international and professional connections.

 

Target audience

The right qualities

Do you have:

• a passion for communication
• an international, multicultural outlook
• the drive to research and share information
• lots of stamina
• a desire to grow and develop as a person
• the potential to take on a managing communication role in the next five years?

 

If so, you’re the right kind of person for the MICM. You need to be the self-motivated, ‘streetwise’ type, open to new ideas and alternative thinking.

 

The right qualifications

To apply for the course, you also need to have:

• a Bachelor's degree;
• two years work experience in communication;
• fluent English. 

 

If you’re invited to an interview, you’ll need to show a real interest in communication. Be prepared to talk about your interests, as well as your academic and professional experiences.

 

Programme

The Full-time programme starts the first week of September and lasts 11.5months.

 

The Part-time programme starts the first week of September and lasts approximately 28 months.

 

Study Loads

Even though you only have to attend two-three classes a week on average you should expect to spend about 40 hours a week on your course – reading, researching, writing and preparations.

 

If you’re part-time, you only attend one class a week, and should allow 20 hours of time for your studies. On occasion, (several times each academic year) you will need to attend class two times a week. During MICM, you will write 2 advisory reports for an international organization. This could be your employer. This will enable you to combine your work and study.  

 

Entry Requirements

Note: Students who wish to enrol in a masters programme, do not need to apply via Studielink!          

 

You need to print it, complete it, sign it and send it (with the required additional documents) to our International Office. If you’re within the EU, we need to receive it at least 1 months before your course begins. If you’re outside the EU, we need it at least 2.5 months before (to allow time for visas and residence permits).

 

If you need help finding somewhere to live, we must receive your application by June 15.

 

As soon we receive your application form, the course manager will decide whether or not to admit you. You might be asked to an interview.

 

If you’re successful, we’ll send you a letter of admittance, with information about financial arrangements and how to find a suitable business or organisation for your project work.

 

Additional requirements

Two years relevant work experience
This programme is a ''post-experience'' masters for students who have at least two years relevant work experience in the communication and/or marketing field. Students are expected to have gained the basic communication concepts needed as a foundation for successful completion of this masters. Customer service and sales positions do not qualify.

 

Bachelor degree
All types of bachelor degree subjects may qualify for admission, depending on the type of work experience obtained afterwards. A preference is given for bachelors degrees in communications, public relations and other social sciences.

 

TOEFL- or IELTS-test

In order to make sure that you have an adequate command of the English language you will have to pass a test. These are the so-called TOEFL- or IELTS-tests. If the language of instruction during your previous education was/is English or if you are a European Union-national with English as subject during your previous education, you are not required to take a TOEFL- or IELTS-test. To be eligible for the course, you must have achieved an overall IELTS Academic Module score of 6.5, an internet-based TOEFL score of 92, a computer-based TOEFL score of 237 or a paper-based TOEFL score of 580.

 

Visas and residence permits

Many non-European Union students that want to stay in The Netherlands to study need an MVV (Provisional Residence Permit).

 

You don’t need a visa if you come from: member states of the EU or EEA, Iceland, Norway and Liechtenstein, the USA, Australia, New Zealand, Canada, Japan, Switzerland, South Korea or Monaco.                                                                                                         

 

If you need an MVV, you can apply for one yourself – but it’s much faster if we apply on your behalf. It takes up to six weeks to process, so you need to start early (as soon as you get your acceptance letter).                                                                                                                                         

Please send the following along with your application form:  

• a copy of your passport (valid for the entire period of the study)
• your curriculum vitae (resume)
• 3 passport-sized, recent colour photographs
• your certified translated or official secondary school diploma and higher education degree
• your certified translated or official copy of study record (grade transcript)
• a completed financial contract (supplied with application packet).
• TOEFL or IELTS official results score
• Netherlands residence permit (photo copy is applicable)

 

And finally, a bank guarantee. To get this, you’ll have to transfer the costs of one year’s tuition and living costs to The Hague University of Applied Sciences. We then act as a ‘guarantor’ for you, during your time in The Netherlands.

 

Once you’ve arrived, we’ll transfer the amount of your first year’s living expenses back into a Dutch bank account, for your own personal use.

 

If you live outside the European Union, Iceland, Norway and Switzerland you’ll also need to apply for a residence permit when you get to The Netherlands. We’ll send you more about this nearer the time.

 

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After living in eight different countries, Brazilian alumna Paula Satink travels the world as global communications coordinator for a AON Corporation, US risk management and brokerage company.

 

Paula Satink is now working in the Netherlands as Communications Consultant for a US corporation. She is a global citizen if ever there was one. After growing up in Brazil, Paula lived in eight different countries and she is fluent in four languages. She worked as a TV and radio journalist in Brazil, England and the Netherlands, was spokesperson for a famous singer and wrote speeches for Saudi businessmen. A few years ago, she received her Master in International Communication Management at The Hague University.

Learning process

The daughter of a TV director, Paula gained extensive experience of various disciplines in TV journalism, but she chose to leave behind this profession. "I have explored pretty much what it has to offer," she says. "Journalism is a constant learning process, but so is corporate communication. You're always communicating in different ways and sending different messages. It is never boring, because there's no set routine."

After marrying a Dutchman, Paula came to study at The Hague University: "I was looking for a full-time programme, in English. I enjoyed the hands-on approach and the opportunity of working with multinationals." Upon graduation, as PR officer with Saudi Aramco Oil Company, she worked on strengthening bilateral relations between the Saudi and Dutch business communities.

Dividing the risks

Paula's responsibilities in her current job with Aon are considerably harder to explain. "Say you want to open a factory in a country that is sometimes hit by earthquakes, floods or other disasters. If the customers buying your products are in another continent and you can't deliver on time, you're exposed to serious financial risks. A major disaster can cost a big corporation billions of dollars. Insuring against such a huge loss cannot be covered by one insurance company. This is why my employer advises clients about the best ways to divide the risks among different companies."

Headquartered in Chicago, Aon employs a total of 46,000 people. The Dutch office deals with all clients outside the Americas and the UK. This means that Paula is one of the people responsible for fulfilling the communication needs of Aon's offices in 78 countries. "We develop communication strategies in partnership with the local offices and advise on things like advertising and press contacts. Each country has different issues, so we have to convey our message in a localized fashion taking account of local needs and differences."

Emerging markets

Although Paula is fascinated by the challenge of finding common ground with people from different backgrounds and loves the absence of a set routine, she finds that not everyone is open to Western ideas about communication. "We are currently concentrating on emerging markets. In former communist countries, for example, people don't always grasp the relevance and value of press relations or advertising. They prefer to concentrate on the delivery of services."

Paula spends around 35 percent of her time travelling but this doesn't worry her, since moving around is her way of life. "The first time you leave your home country can be tough. But once you have established a routine, it doesn't make much difference where you are: you go to work, come home, eat and go to sleep. This is how I see it. When you've been living abroad for a while, your routine becomes your comfort zone - it's no longer location-dependent."

 

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