Courses from Corvinus School of Management:
Corvinus School of Management
Executive MBA Program
Opleiding: Module 6: Competition and Strategy
Learning purpose
The module deals with the strategy process and the changing competitive environment of enterprises, as all business strategies must reflect the relevant competitive environment and aim at sustainable competitive advantage.
The strategic process is the process of finding the best way to achieve the goals of the company. We will show you how to find this optimal way - which necessitates an understanding of the external environment and internal capabilities, the breaking down of the company into segments, the creation and evaluation of options, the development of a preferred strategic option - and of course the ability to use the right tools analytically and synthetically. You will become familiar with the different targets, capabilities and external conditions that influence the strategy of a company. Furthermore, you will also become familiar with current changes in the competitive environment of a company in the region, along with the drivers of these changes regarding markets, resources and legal environment and the ways to adapt to such changes, to balance stability and dynamics.
Programme
1. The Strategy Process (28 hours)
2. Strategy Tools (26 hours)
3. Applying the Strategy Process (26 hours)
Opleiding kerngegevens
