• This programme will provide you with the tools and knowledge on which to anchor your marketing decisions and to increase the effectiveness of your current strategy to create a market-focused organisation.

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• This highly practical programme is designed to allow you to tailor your learning and prepare a marketing strategy and an execution plan for your business. At the end of the programme you will receive feedback on your plan from fellow participants and experienced marketing tutors.

Thanks to small group sizes (10 –15 max), Alexandra Uhlmann, the Programme Director, also gives you informal coaching on personal business issues to help make the content relate to your specific industry.

The programme includes inspiration sessions, designed to help you assess the value of new marketing ideas for your organisation. Pre-course work gives you a say in defining the ideas to be explored in these sessions. You will also create a strategic marketing plan for your organisation.