
Master Program: Senior Executive Programme: Leading Strategy and Change
Learning purpose
- How to make better choices about strategic direction, acquisition and partnership
- How to be an effective leader of tough change
- How best to realise, develop and release the energy and skill of your team
- How to produce innovation and genuine competitive difference
- How to be the leader best able to deliver the results
- How to ensure success for your organisation, and your career.
Target audience
You are in a senior position, responsible for devising and/or implementing strategy in your organisation, for example as CEO, or departmental director.
Past participants have come from a range of organisations, both public and private and varying from small family businesses to blue chip companies.
Programme
How do you make the most of the organisation you have and at the same time develop new capability?
How do you turn the big objectives into systems that drive day to day performance?
How do you make the most of your personal strengths and style to manage change in your people?
The programme will give you the tools to enhance the strategic drive of your organisation, and you will be able to put them into practice immediately.
Even before you return to your workplace you will apply your skills by tackling a strategic problem that will directly impact on a real business … somebody else’s!
What makes this programme different?
- There are many programmes on strategy and many on leadership, but few combine strategy and leadership in one programme. We believe the two are intertwined and cannot be separated. You may be a experienced strategist, but if you can’t lead, no-one will follow and your strategy will be meaningless.
- The live case study is unique - you do it for real!
- You will gain access to Ashridge’s award winning Virtual Learning Resource Centre
- The virtual community facility will allow you to maintain valuable networks established on the programme
- The inspirational surroundings of the Ashridge environment will stimulate your creativity and your ability to look at things from a different angle!
Entry Requirements
University degree desirable, 5 years work experience, good GMAT score, TOEFL IBT 100+
Professional perspective and employment market
It will help you to be a excellent strategic thinker whose personal leadership style will ensure effective implementation of strategy and change in your organisation.
I got to learn a lot about me as a person and what it takes to be a leader rather than a manager.
Tesco Stores Ltd.

