Courses from Ashridge Business School:
- Advanced Management Programme
- Advanced Organisation Design
- Ashridge Leadership Process
- Coaching for Organisation Consultants
- Finance for Managers
- Financial Drivers
- Focusing on the Customer
- Group Level Strategy
- Impact and Influence: Driving outstanding results
- Implementing Change
- Influencing Strategies and Skills
- Leading Change and Growth
- Making Strategy Happen
- Making Successful Acquisitions
- Management Development Programme
- Performance through People
- Sales Leadership Programme
- Senior Executive Programme: Leading Strategy and Change
- Strategic Decisions
- Strategic Human Resource Management
- Strategy and Finance
- Strategy Tools
- The Leadership Experience: Leading on the Edge
- Virtual Action Learning Facilitation

Ashridge Business School
Executive Education
Master Program: Sales Leadership Programme
Learning purpose
- About your personal leadership style and actions for improvement
- How to plan, motivate and manage the performance of your sales team
- Sales management techniques and their application across your organisation
- Innovative ways to increase profit through new revenue streams and maximising sales opportunities
- How to deliver constructive and honest feedback
- How to achieve a decent work life balance
Target audience
You have at least five years' sales and marketing experience and lead, or are about to lead, a team which is faced with high targets. You may well have the added challenge of managing and leading the team on a remote basis.
Programme
High targets call for a high performance sales team.
You know you can sell, so you don’t need technical sales training or lots of theory. This programme is about leading and motivating your sales teams, including remote teams, to perform.
Over five days, you will increase your awareness of effective sales management techniques and develop practical and sustainable personal leadership skills. Prepare for a fast paced and challenging ride. The programme is nearly always over-subscribed!
Entry Requirements
University degree desirable, 5 years work experience, good GMAT score, TOEFL IBT 100+
Professional perspective and employment market
If your organisation has sales managers who can motivate and develop high performing sales teams, they are on the way to success and increased profit.

