Vergelijkbare opleidingen
Opleiding: Focusing on the Customer
Learning purpose
Stretch your thinking with stimulating input, lively discussions and an actionable output.
Target audience
This programme is for managers with new responsibilities for customers or existing managers who wish to challenge their thinking on implementing customer service. Sales, technical support, operations, customer service and marketers will benefit.
Programme
This is a short sharp exploration of the best practices in understanding customers and leveraging the insights for business results. With a mix of taught input, quizzes, case studies and group exercises you will be challenged to turn your customer understanding into market advantage.
Ashridge has a practical orientation and we expect participants to leave with specific implementable actions.
Pre-programme activity
- The case for customer-centricity
- Assess your organisation
Day one
- Customer focus fundamentals
- Applying the tools
Day two
- Engaging best practice
- Focus on the future
- Planning for results
Post-programme activity
- Follow-up bulletin
- Plans into action
- Options to go further
Opleiding kerngegevens