Courses from Ashridge Business School:
- Accelerating Management Effectiveness
- Advanced Management Programme
- Advanced Organisation Design
- Ashridge Leadership Process
- Brand Management Programme
- Coaching for Organisation Consultants
- Creating Working Relationships
- Developing Business and Leadership Skills
- Finance for Managers
- Future Leaders Experience
- Group Level Strategy
- Implementing Change
- Influencing Strategies and Skills
- Integrating Corporate Responsibility
- Making Strategy Happen
- Making Successful Acquisitions
- Performance through People
- Sales Leadership Programme
- Senior Executive Programme: Leading Strategy and Change
- Strategic Decisions
- Strategic Human Resource Management
- Strategic Marketing for Managers
- Strategy and Finance
- Strategy Tools
- The Business of Sustainability
- Top Leader Journey
- Virtual Action Learning Facilitation
Ashridge Business School
Executive Education
Master Program: Brand Management Programme
Learning purpose
You will:
- Understand the sources of value in your markets
- Segment the market for a better allocation of resources
- Take a customer view of your competitors
- Choose a positioning that leverages the company’s advantage
- Develop a communication mix that communicates this position fully to the market
- Get the best from suppliers of marketing services: understand the processes involved in those responsibilities and the techniques available to achieve them
- Be able to make the right decisions regarding investments in marketing support services and to contribute the market perspective to your company’s strategic decisions.
Target audience
This programme is for creators, champions and custodians of brands in enterprises large and small across all sectors private, public and non-profit. Learn the concepts and practices of brand management from those with real hands-on experience.
Programme
Brands are the life force of business. They are how we understand and navigate our choices in a world awash with information. They're also the treasure of business. They need to be nurtured, directed and exploited to gain optimum advantage for their owners and the customers they serve.
Assuming responsibility for the management of a brand is increasingly complex. It is a world of opportunities – and also a world of missed opportunities. Brand owners are constantly faced with choices of a strategic and tactical nature of which route to follow or what opportunity to exploit and all of this on a tight budget. Making the right decision can make or break the success of a brand – and the career of its manager.
We dedicate the time on the programme to give you the tools and techniques to make the best of your brands. But at the same time, the spirit of the programme is about creating the enthusiasm and energy to drive your brand forward.
The Brand Management Programme will open up opportunities and provide you with the foundations and energy to help you drive your brand to success.
Entry Requirements
University degree desirable, 5 years work experience, good GMAT score, TOEFL IBT 100+
Opleiding kerngegevens
It is a pleasant feeling when things surpass your expectations, especially when you always demand the best... the Brand Management Programme was one of those rare times.
Pepsi Cola International